THE EXPERIENCE
Formula For Digital Growth
There are different levers we can pull within digital marketing to improve performance, and they can be described in a(nother) formula.
Traffic X Conversion Rate X LTV (- Variable Costs) =
Contribution Margin
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Traffic: This is where most agencies start and stop. They focus on driving more traffic and optimizing against visitor costs (CPCs) to get a better Return on Ad Spend (ROAS).
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Conversion Rates: Here is where Umami Digital comes into play. By improving the alignment between your marketing channels and your website experience, we can increase customer acquisition and lower the cost of acquiring those customers.
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LTV: On average, it costs 5X more to acquire a new customer versus retaining a current one. We can support brands to improve repurchases through remarketing techniques and focusing on higher-margin items and subscriptions.
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Variable Costs: The last key lever (to lower) is your variable costs (ad spend, agency fees, pick & pack fees, payment processing, and platform fees) and anything else that increases with each new order.
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We analyze the entire customer journey
Imagine going to the Apple store, selecting a computer to purchase, and the store assistant hands you a Hewlett-Packard. Your 'alert' system would turn on - you might be confused, frustrated, or worried because your expectations did not align with your experience; your site visitors are the same. The website is critical to the user journey, and at Umami Digital, we ensure the customer experience matches accordingly.
Ready to start growing?
Experience, Dedication, & Focus
6
Qualified Experts
10
Years of Experience on Average
5
Client Limit
PACKAGES
Levels of Services
We can augment your team or manage all aspects of your digital program, fitting your specific needs and budgets. We offer audits, strategy, and daily management.
Audits
We'll analyze and grade your current channels against your business goals and industry benchmarks.
White-Glove Management
We'll implement and action our strategy & tactics for you, handle daily account management and performance reports.
